Monday, August 8, 2011

Williams-Sonoma supes up kitchens with Marvel heroes

Luxury cookware retailer Williams-Sonoma announced last week the launch of a collection of Super Hero kitchen products featuring Marvel Universe characters.

Sold exclusively through the retailer, the products include retro character art and graphics of renowned Marvel heroes Spider-Man, Hulk, Captain America and Iron Man. According to the press release by Williams-Sonoma, "the program launches with an array of bakeware and kitchen essentials including Cookie Cutters, Pancake Molds, Adult and Child Aprons, Spatulas and Iced Cookies."

"Building upon our incredibly successful relationship with Williams-Sonoma Inc., we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen."

The products will be available at Williams-Sonoma stores in the U.S. and Canada, and also via catalog and online at www.williams-sonoma.com.

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