Tuesday, June 26, 2012

Her Universe to debut 'Doctor Who' licensed apparel

Eckstein sports a new Who shirt
with Amy Pond's opening monologue
Courtesy Her Universe
Female apparel company Her Universe announced today it would be partnering with BBC Worldwide to create Doctor Who clothing for female fans of the popular show.

The long-running sci-fi show has become a hit in the U.S.; it is BBC America's highest rated series and was the most downloaded series on iTunes in 2011. Meanwhile, Her Universe, founded by Ashley Eckstein - who is the voice of Ahsoka Tano on the hit animated series, Star Wars: The Clone Wars - has become the "Geek Chic" destination for nerd girls.

The Doctor Who collection with premiere on July 11, 2012, the official opening day for San Diego Comic-Con, and will feature tops with characters, images and phrases from the Who-niverse. BBC Worldwide has also created a special Doctor Who logo to appear exclusively on the Her Universe merchandise.

"Her Universe is a line for the fans," said Eckstein, in a press release. "Many of our design choices and decisions are influenced by our fans and Doctor Who was the #1 requested license by fangirls for us to pursue next. It was truly a dream come true when BBC Worldwide asked us to do their female merchandise and I am beyond excited to share this extraordinary announcement with our girls today! In the words of the Doctor, I feel like screaming Geronimo!"

The Doctor Who apparel and accessories from the Her Universe collection will be available in the U.S. and Canada at both www.heruniverseshop.com and BBCAmericashop.com and through national retail outlets such as Hot Topic. Throughout 2012, the Doctor Who merchandise will also be available at select conventions including San Diego Comic Con.

-Aaron Sagers