Sharknado, you do so at your own peril because, as Entertainment Weekly aptly phrased it, it was "another Syfy disaster movie gone horribly right."
In a press release today, Syfy announced its "Syfy Original Movie" "devoured the Internet last night during its July 11 premiere, becoming the most social program on all of television – broadcast and cable – as well as Syfy’s most social telecast ever."
Said Syfy, Sharknado generated, at its peak, about five thousand tweets per minute. Additionally, it garnered 387K social mentions (97% driven by Twitter with the top hashtags #sharknado and #syfy) and "bested competitive cable/broadcast programming including CBS’ Big Brother/The Big Bang Theory and was within 2.5K tweets of the Game of Thrones’ #Red Wedding episode."
Syfy reported that celebrities tweeting about the movies were Patton Oswalt, Damon Lindelof, Elizabeth Banks, Olivia Wilde, Mia Farrow – even the American Red Cross.
And why not repeat the success? To bite into more attention, Syfy will present a special encore presentation of Sharknado on Thursday, July 18 at 7 p.m. ET/PT.