Thursday, December 19, 2013
AMC Networks has just launched a new app for the iPad that allows you to stream your favorite movies. Available in the App Store on iTunes called YEAH!, this is "the first fully-immersive movie experience available on the iPad making for a rich and highly interactive movie-viewing experience for celebrated films." Their campaign for the launch features Michael Rooker from "The Walking Dead" and its really a fun "anti-social holiday campaign" for the new product and explains it better than any of us can. Hint...he compares in-laws to zombies so be sure to watch.
According to the release, "YEAH! is a unique storytelling medium that goes beyond mere trivia to weave intimate moments and commentary from a who’s who of creators and stars into a narrative about the making of and continued appreciation of iconic films." Sounds fancy, right? Well director Richard Linklater ("Dazed and Confused," "Before Midnight") best sums it up as "a film geek paradise."
The app launches on December 19 and the campaign will "culminate in a YEAH!-sponsored New Year’s Eve and New Year’s Day marathon of 'The Walking Dead' on AMC, from December 31 at 9 AM (ET/PT) – January 2 at 5 AM (ET/PT)."
YEAH! is getting very high praise including saying it's "..better than any Blu-ray presentation we've ever seen" (Badass Digest) and “in short, it’s possibly the best movie watching experience anywhere” (Shock Ya). IGN even said, “even the most hardened film fans might learn something new about the films they love.” Oh yeah and legendary filmmaker Wes Craven was quoted as saying, “I learned things about my movies even I didn’t know!”
The app is free but then you're able to rent movies for a fee for a set period of time. I downloaded the app and was pleased at the selection that included not only the film, but extras on some favs including; "The Shining," "Reservoir Dogs," "A Nightmare on Elm Street," "Pulp Fiction," and "Caddyshack." They even broke down the films into collections including, "Bad Business," "Dark Futures," "Essential Horror" and many more. Let us know if you try it out and what you think.