Wednesday, January 22, 2014

AMC Announces 'The Walking Dead' Survival Kit

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Zombies are mindless and have no plan, and "The Walking Dead" wants you to avoid becoming one of them. Sort of. Announced today, the AMC show has teamed up with First My Family, LLC, to create a "Walking Dead Survival KitTM" to prepare for all kinds of disasters.

In a move to heighten awareness for emergency preparedness, the hit series partnered with FMF experts based on the idea that the survivors on the show have a lot in common with viewers at home. According to an AMC press release, "danger is present on a daily basis," whether it's from earthquakes, tornadoes or reanimated corpses. As such, the survival kit includes supplies for two people to stay alive for three days, "with not much else," said Angie Torres, R.N., COO and Co-Founder of FMF.

The concept for the kit emerged when Torres and her husband/FMF co-founder Andrew were watching the TWD's post-show "Talking Dead" less than a year ago. They contacted AMC via social media to propose the concept.

“We are excited to be working with First My Family and it is our hope that this partnership will help spread awareness of the importance of disaster preparedness,” said Theresa Beyer, SVP of Promotions and Activation for AMC.

The network and First My Family agreed the kit, available for pre-order Jan. 22, would include the following essential items: Daytrex Emergency Water and Food (both certified to last for five years by the U.S. Coast Guard), Mylar space blankets, 24-hour body heat blankets, ponchos, glow sticks, a Lifeline first aid kit, procedural medical mask, leather palm work gloves, waterproof matches (where permitted), and a Life Gear LED flashlight - all to be carried in AMC’s "The Walking Dead" branded military-style messenger bag.

Although the survivors on the show won't likely be getting a survival kit anytime soon, they will return to TV Sunday, Feb. 9 at 9 p.m. for the second half of Season Four.

-Aaron Sagers

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