Sunday, December 6, 2015

Is Ecto-Cooler Making a Come Back?

If you grew up in the late 80s/early 90s, getting a box of Hi-C Ecto-Cooler in your lunchbox alongside your Doritos was pretty much the best thing in the entire world. The acid slime green, orange-tangerine flavored "juice" was originally released in 1987 as a tie-in to "The Real Ghostbusters," a cartoon spin-off of the 1984 hit film. Even though the cartoon went off the air in 1991, Coca-Cola changed the name (Shoutin' Orange TangerGreen, then Crazy Citrus Cooler, boo) and kept the popular drink on the shelves until 2001. In 2007, after waning interest, the sugary drink was discontinued entirely.

In a case of "You don't know what you've got til it's gone," the adults who enjoyed the beverage as kids began coming up with their own recipes to recreate the citrusy drink. (I've tried a couple, but my favorite will die with me!) Soon after, merchandise began popping up. From sweatshirts to candles (which I own), Ecto-Cooler mania was in full effect. Ardmore's Tired Hands Brewing even released the NectoCooler Beer in August. Unsurprisingly, it sold out almost immediately, which was a huge disappointment to West Coast fans of both Ecto-Cooler AND booze. I am still incredibly disappointed in my hometown (Portland, OR aka BeerSnoblandia) for not doing this first. ONE JOB GUYS, COME ON.

Get your own at Horror Decor. Smells like Slimer. Probably.
Social media accounts, hashtags, etc have all been pushing for the return of the original Ghostbusters beverage and now...this is not a drill...that could very well become reality. Coca-Cola, parent company to EC's Minute Maid, recently filed a trademark for the Ecto-Cooler. While it's not much info, it's pretty exciting. With a Ghostbuster remake coming out in July of 2016, this could be a pretty smart tie-in to the new movie. Which, if it's true, is the best thing that will come from the Feigbusters, if you ask me. (You didn't, but there you have it.)

Keep checking back here for all of the latest info! Until then, we'll be sipping on our fake out coolers and sniffing this candle. We've waited eight years for this...we can wait a little while longer.

-Nowal Massari