1. Be delusional. 2. Get thwacked out of your mind on hallucinogens. 3. Make sure you're a plumber who wants a reality show and are willing to make a complete idiot out of yourself to get it.
Personally I view any kind of mainstream response to the show - even biting sarcasm - to be good for the GH brand, so I think they'll welcome this. Heck, I could even see Hawes agreeing to do a walk-on on The Soup. So TAPS fans, don't send McHale hate EVP just because his show's blog poked fun. It's still publicity.