Tuesday, May 28, 2013

How does the 'Man of Steel' shave? Gillette asks Kevin Smith and more

In a clever campaign tying into the new Man of Steel movie, razor maker Gillette enlists the help of Kevin Smith, Mayim Bialik, the MythBusters and Bill Nye the Science Guy to ask how Superman shaves.

Nye has some theories as to how Supes goes from super-sexy bearded Clark Kent to the smooth and (still) sexy Man of Steel part way through the film.

One of his theories is that he “grinds” his beard away without damaging his skin. Now, we know this is all in good fun and kudos to Gillette for jumping on the Man of Steel  speeding train.

You could use the hashtag #HowDoesHeShave to have some more fun with this campaign but we really want to know if you prefer him with or without his beard.

Man of Steel opens June 14.

-Larissa Mrykalo