Tuesday, August 20, 2013

General Mills announces return of Frute Brute, Fruity Yummy Mummy monster cereals

And now the circle is complete and the monsters will rise to inflict ... deliciousness at your breakfast nook.

At a blog post on their company's site, General Mills announced today that discontinued monster cereals Frute Brute and Fruity Yummy Mummy would return this fall to join their brethren Boo Berry, Count Chocula and Franken Berry on shelves.

The werewolf themed Frute Brute (formerly known at Fruit Brute, and we are curious about the dropped "I") was discontinued in 1982 after being available for eight years. Meanwhile Fruity Yummy Mummy was put back into the crypt in 1990 after only a three-year run.

As the post points out, Frute Brute in particular has a fan following because it was featured in Quentin Tarantino's Reservoir Dogs and Pulp Fiction, but Yummy Mummy has also been missed.

For the uninitiated, Frute Brute tasted like "artificial fruit flavor cereal + marshmallow bits" while Yummy Mummy was "artificial fruit flavor frosted cereal with vanilla flavor marshmallows." But if you don't remember, no worries since they'll still taste the same.

"It’s exciting to see the passion for the return of these two cereals," says Ari Zainudden, marketing manager in Big G. "We chose the current flavors of Fruity Yummy Mummy and Frute Brute to be as close as possible to the original flavors while taking into consideration consumers’ preferences. Consumers can get a taste for what these cereals were like when they were originally on shelves."

So not only will the two long-lost monster cereals taste like they originally did, for better or worse, Target stores will also sell all five cereals in retro packaging.

Eat them all and discover whether bringing the five monsters together will fulfill some cereal prophesy -- or just contribute to a belly ache.

-Aaron Sagers