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The new teen soap show, which is attempting to be One Tree Hill for bloodsuckers, is CW's chance to tap into the Twilight craze one a weekly basis. The Times reports that the network will try to pick up viewers with a campaign that "includes offbeat elements intended to attract attention, which include a blood drive, giveaways of mock products like 'fang floss' " and 1,000 SPF "sunscream."
That blood drive mentioned above will take place at colleges and high schools across the country, and is sponsored with the American Red Cross.
-aaron sagers