The New York Times is reporting that the CW Network is ramping up the marketing campaigns for the new Vampire Diaries, premiering Sept. 10.The new teen soap show, which is attempting to be One Tree Hill for bloodsuckers, is CW's chance to tap into the Twilight craze one a weekly basis. The Times reports that the network will try to pick up viewers with a campaign that "includes offbeat elements intended to attract attention, which include a blood drive, giveaways of mock products like 'fang floss' " and 1,000 SPF "sunscream."
That blood drive mentioned above will take place at colleges and high schools across the country, and is sponsored with the American Red Cross.
-aaron sagers