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Sold exclusively through the retailer, the products include retro character art and graphics of renowned Marvel heroes Spider-Man, Hulk, Captain America and Iron Man. According to the press release by Williams-Sonoma, "the program launches with an array of bakeware and kitchen essentials including Cookie Cutters, Pancake Molds, Adult and Child Aprons, Spatulas and Iced Cookies."
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"Building upon our incredibly successful relationship with Williams-Sonoma Inc., we are excited to launch a great new line of merchandise at Williams-Sonoma stores, bringing the Marvel brand to another audience and product segment," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "We are working with Williams-Sonoma on helping kids and adults spend time together in the kitchen."
The products will be available at Williams-Sonoma stores in the U.S. and Canada, and also via catalog and online at www.williams-sonoma.com.