Script doctor says demons are good for box-office ... sometimes

When you head to the theaters to see all the cool flicks this summer, do you ever think about the process it takes for them to get there? Many films, even some of our favorite paranormal ones, are subject to data crunching and tedious analysis.

The New York Times recently broke down this new trend in "script evaluation." For a mere $20k, a "script doctor" with a name straight out of The Godfather, Vinny Bruzzese, and his team of analysts will look at your script and determine which clues it holds for box-office success.

Our favorite find involves demons in films. Former statistics professor Bruzzese reveals, "Demons in horror movies can target people or be summoned."

"If it’s a targeting demon, you are likely to have much higher opening-weekend sales than if it’s summoned," he adds. "So get rid of that Ouija Board scene."