Monday, August 5, 2013

'Sharknado' officially a (pop)cult classic

Sharknado has created a frenzy and it isn't slowing down any time soon. Buzz for the movie spread like wildfire (or shark-fire??) in the press and social media before its Syfy premiere on July 11, which ended up bringing in 1.4 million viewers, making it the most viewed movie in Syfy channel history.

Twitter virtually imploded while the movie aired, bringing in around 5000 tweets per minute, even gaining mention from celebs such as Wil Wheaton and Mia Farrow. The outcry from those who missed is resulted in the network re-airing the movie on July 18, this time bringing in 1.9 million viewers. They then will air Sharknado on the small screen one last time on Aug. 22 (7 p.m. EST), right before the airing of Ghost Shark, another Syfy original starring Mackenzie Rossman (7th Heaven) and Richard Moll (Night Court).

For the first time in Syfy original movie history, a sequel is coming. The Asylum has already announced Sharknado 2, which is set to attack New York (and our televisions) in July 2014. And with cosplay at this year's San Diego Comic Con, upcoming merchandise, and the limited theatrical release on Aug. 2, it's safe to say that Sharknado has become a classic.

But this is not a cult classic. A cult classic is popular to a few and growing over time through word of mouth; this is a pop-cult classic. It is immediately popular but simultaneously popular because of how unpopular it is supposed to be.

-Nowal Massari