|Courtesy DC Entertainment|
Speaking to the General Mills blog, DC Comics artist Jim Lee was eager to work on the project and got to tackle a childhood favorite, Boo Berry, “He’s not just a monster. To me he was the smartest of the trio.” Minneapolis/St. Paul Star Tribune spoke to several marketing experts about the General Mills-DC Comics team up. “I’ve always found the DC Comics artwork to have a level of darkness, attitude and intrigue. And with a more visually demanding consumer, making this visual shift may amp up the intrigue in the brands.” University of Minnesota advertising professor Jennifer Johnson told the Strib. Jim Cousins, president of the Wingnut ad agency in Minneapolis, told the paper that “Instinctively this feels like a great fit.”
General Mills seems to have successfully tapped into the zeitgeist of the moment with incorporating the comic aesthetic in their design and hopefully will have great results with this DC Comic/Monster mash-up. Lucky for us, General Mills has already begun to ship the Monster Cereals to stores around the county.
And I thought Count Chocula was brooding before, I can’t wait to see his Batman-esque makeover!