Verizon, MTV Launching Vampires on V CAST

Hey, so I think this whole vampire trend is catching on...

As if vampires weren't already invading every aspect of our lives, the blood-thirsty paranormal creatures are set to invade mobile devices as well. is reporting that Verizon Wireless has launched Valemont, a vampire web series for mobile devices (that's cell phones for the old folks) and on TV.
The first dozen episodes will be two and a half minutes long each, and air as longish commercials on MTV. The next 23 episodes will appear on and on V CAST. Verizon phones will play each episode, which will begin with a video clip or text message that offers clues to the characters in the show as well as to viewers.

And when they refer to "viewers," I have a feeling that will mean anyone unfortunate enough to be in the vicinity of the vamp fans watching the show on their phones.  See?  There is no escaping vampire paranormal pop culture.